Ron Wiener, Founder and CEO

A veteran technology industry entrepreneur with 31 years’ experience building companies in internet, software, electronics, manufacturing, aviation, and transportation industries. Ron has been the founder and CEO of eight investor-backed startups since 1988, with multiple successful exits. Previous ventures include EquaShip, Earth Class Mail, Market Mechanix, SnapNames,, Distribution Sciences Corp. and Azure Technology. He has been an avid treadmill desk user since 2009, and avid pilot since 1984. A hard-core serial entrepreneur, Ron starred in the 2008 television series “Startup Junkies,” and is the Chief Mechanic at venture catalyst firm Venture Mechanics, LLC.

Andy Rosenbaum, COO / CTO

Andy brings over 20 years of experience in building highly scalable products for the enterprise and consumer markets. He has built and managed technology and product teams to deliver customer-focused products with scalable architectures in a diverse set of environments. Andy’s industry experience includes e-commerce, mobile, online shopping, social networks, sports & entertainment ticketing, personalization & targeting, financial services, CRM, and search. Andy formerly held senior engineering positions with Amazon, Yahoo, Intel, Veritix/Flash Seats, Spoke Software, and Inktomi.

Elizabeth Feucht, CPA, VP of Finance and Administration

Liz brings 34 years experience in public accounting leadership. Before joining Thermogenesis Group Liz was a Principal with Falco Sult, a Redmond, WA-based CPA firm specializing in auditing and financial advisory services for privately owned companies. Previously Liz was a Junior Partner in Wagner & White, P.C., Denver, CO, performing audit services for governmental entities in the state of Colorado.

Alex Krembs, VP of Marketing

Alex brings more than 25 years of marketing experience improving market share in both online and traditional retail. Focusing on consumer products, he has built multiple product line extensions for Harman Kardon, JVC, JBL, Kenwood, and Sharp. He is a professional Amazon Seller, coaching entrepreneurs at every level, building private labels across the spectrum with sales turnover growth reaching $50M per/year. Alex joins us in our Seattle Headquarters after having been based in Hong Kong for 25 years.

James Cullens, VP of Sales

James has led iMovR’s sales organization for the past four years, after spending 15 years in retail sales of ergonomic products. Prior to joining iMovR James was the lead sales consultant at Relax The Back in Bellevue, WA and Austin, TX. Previously he held store management positions at All American Sleep & Mattress in College Station, TX, Healthy Back in Bethesda, MD, and JoAnne’s Bed and Back in Gaithersburg, MD, and was a Territory Sales Manager at Comfort Solutions (King Koil) in Norfolk, VA.

Cole Dalton, Chief Mechanical Design Advisor

Cole brings more than 30 years of diverse mechanical/design engineering experience including project management, product design/development, tool and fixture design/fabrication, prototyping, CAD, competitive benchmarking, testing and failure analysis. He has been an independent consultant since 1989, designing products for his clients ranging from treadmills and other exercise equipment to telecommunications and medical devices. Previously, he held engineering positions with Precor and Paccar. Cole earned his Bachelor of Science in Industrial Technology from Western Washington University (1981).

Len Bayles, Chief Embedded Systems Engineer (SLC-based)
Len brings over 40 years of technology development experience, including in the CTO role with three of CEO Ron Wiener’s prior startups (SnapNames, Market Mechanix and EarthClassMail), where he brought together hardware, software and electronics to develop complex technology products. He has also served in CTO and technology leadership roles with several companies in the domain name industry including ICM Registry/Minds and Machines, NameSystem,, Afilias and All West Communications, and has been a pioneer in internet technology developed since the inception of ICANN. Len began his career as a lineman with US West in 1978.


Jared Briggs Mr. Briggs is a seasoned CFO with operational and strategic history in the software and Cloud/SaaS industry. He is experienced in cross-functional Team Leadership, M&A, Strategy and working with investment communities. Mr. Briggs currently serves as CFO of Aduro, a human performance company, and previously served as CFO and Principal Economist at Mozy (sold to Dell), Sr. Finance Manager at Microsoft, and as a Senior Auditor at Arthur Andersen. He also serves on the advisory board of the Brigham Young University School of Accountancy.
Chris Kwak Mr. Kwak has been an equity research analyst for most of his career in finance, including stints at Credit Suisse First Boston, Bear Stearns, Viking Global Investors, and most recently, as a consultant at Tiger Global Management. Mr. Kwak has invested in and written extensively about software, Internet infrastructure, and interactive gaming. He received an AB in Philosophy from Harvard College.